In an everchanging business and tech environment, one major problem every entrepreneur has to overcome is getting new clients to patronize their products and services. There are several ways to go about that: promotions through billboard ads, radio and TV, social media, flyers, promotions, to name a few. Businesses that want to stay ahead of the competition are undoubtedly faced with the tough choice of which medium to use in order to be most efficient.
It is no secret that worldwide, brands, both big and small, have at one point or the other resorted to the use of promotions to bring in new business. Rightly so! Research has shown that the use of discounts, sales and promotions influences purchasing decisions of consumers. A recent study by Coupons Technologies, Ghana, confirmed that in Ghana, majority of buyers make purchasing choices sometimes based on available discounts. They are more likely to buy a product that they see on discount even if the brand is not a familiar one. They will also buy more volumes of a product when it is on discount than when it is not, and generally feel more happy with purchases made at a good discount.
Coupons.com.gh was founded on this basic premise: that shoppers are out there looking for a good deal on products and services and will choose where to shop based on the enticing offers available. After all, it is engrained in Ghanaian culture to ask for a reduction or bargain on anything: food, clothes, rent, etc. The platform seeks to be the one-stop destination for everything promotion or discount related. Have a new product that you want to create awareness for? Why not create a free promotion where shoppers can download e-coupons to enjoy various discounts on the item? Opened a new restaurant? You can create a free listing on the platform to make it easier for potential clients to find you online.
Currently, several businesses have signed up, with offerings in just about anything: food, clothing and fashion, electronics, services, entertainment, etc.
Signing up to the platform is free. After registering as a business owner, you get access to several tools on the platform that allow you to promote your business at almost no cost. You can create a free listing of your place complete with contacts, photos, location details, restaurant menus, social media pages, etc. One can also use the “create a free promo”, or “create a free event listing” features on the platform, and go on to create e-coupons and tickets that can be downloaded and redeemed by users.
The platform also allows business owners to track downloaded coupon usage, respond to questions and comments from users, edit their listings to include new offers and generally interact with potential clients.
The founders are of the view that, with more businesses taking advantage of the site and giving out more and more discounts, shoppers will have more options and be able to get products and services at their favorite brands at a lower cost. Businesses will also be obliged to offer a better customer experience. This is because clients are able to provide feedback and ratings of their experience at certain places to inform other prospective clients.
Business owners and shoppers are urged to sign up to the platform to be able to get access to the many features available for business promotion, client retention and discount shopping on the platform.
For any enquiries, please call O2O35818OO or O54 298 9431 or contact us using this form.