Ghana’s pioneering insurance company, Enterprise Insurance has revealed plans to enter the Nigerian insurance market.
Enterprise Insurance is the largest private insurance company in Ghana and is currently the highest ranked general insurance company in the club 100 listing.
Enterprise Group comprises Enterprise insurance Company, Enterprise life, Enterprise Trustee Limited, Enterprise properties and Enterprise funeral services. The group recorded a total net income of GHc543 million last year with its assets totaling GHc 1 billion.
With the expansion imminent, Enterprise insurance would compete with already established insurance firms in Nigeria likewise contributing its quota to the Nigerian insurance industry. The company plans to attract and enhance customer value by acquiring digital capabilities, deploying mobile apps, customer relationship management systems, universal payment
platform as well as active engagement with customers on various media platforms.
“Our dream is to enter the Nigerian market very soon. We are making progress on that we have the money, and very soon we will finish the transaction and let the public know about it,” said Keli Gadzekpo, Chief Executive Officer, Enterprise group while speaking on their expansion into Nigeria. “The Group is expecting a strong entry with the Life insurance business, then the rest will follow later,” he added
The group will focus on delivering excellent services to policyholders and contributors likewise seeking a high standard of service delivery and ensuring consistency in achieving set standard across all subsidiaries and branches. Customer’s preference according to the CEO would be paramount across all business within the group.
Keli said, “We believe that people drive the execution of our strategy, and therefore ensure that we create the required environment embedded in the right culture and engage them throughout their life-cycle within the business.”