During the height of the coronavirus pandemic in 2020, a lot of businesses had to rethink their marketing strategies to ensure customer retention and acquisition of a new customer base.
Some businesses were forced to slash their marketing budgets and reduce targeted marketing mediums. However, living in the age of global digitalization, boosting marketing strategies may be the way to go to take advantage of the global marketplace. Also consider these marketing trends in 2021.
Today’s customers are looking for quick solutions to their problems and needs hence, businesses need to provide quick and instant solutions while maintaining and growing their customer base. With that said, below are 5 marketing trends that your business must take into consideration this year.
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Marketing trends in 2021 – Chatbot
According to Investopedia, a chatbot is a computer program that simulates human conversation through voice commands or text chats, or both. That is, it is a program that interacts with your customers like the way a human would at a cost of little to nothing to engage with. Since chatbots are automated, they can attend to your customers at any time of the day or night. Due to this feature, chatbots provide the following benefits.
• Instant customer service: Customers get instantaneous answers to their questions at any time they visit your website or application service.
• Data acquisition for marketing: if a customer signs into a chatbox with their Facebook profile, you can receive their public data to make a more personalized marketing campaign. Also, you can request their email address and phone number to build your email marketing lists.
• Assist customers in finding products: some chatbots support product searches and cross-selling which makes it easier for customers to get what they want without having to surf through your website.
Marketing trends in 2021 – Video marketing
Creating video content to convey your marketing message should take precedence over the other forms of content such as texts. This is because video content marketing is easier to consume and visually stimulating. Besides, Google’s algorithm favours video content hence an all-important reason to consider video content for your marketing objective.
Marketing trends in 2021 – Influencer Marketing
Influencer marketing is a form of social media marketing that involves using influencers that have a high number of dedicated social following to endorse your product or service. Gone are the days when influencer marketing was limited to celebrities. Today, a high number of social media influencers have risen and can quite effectively get people to purchase your products or service. However, getting in touch with the right influencer is key.
SEO
Search Engine Optimization (SEO) in its simplest form has been termed as “the process of improving your site to increase its visibility for relevant searches.” The greater the visibility of your webpage or social media, the greater the chance to attract potential customers and retain existing ones. To improve your searchability on such social media platforms like Instagram and Tik Tok, using the right and best hashtags for your content is key.
Virtual events
Due to the pandemic and out of necessity, a lot of events had to take place online. As we are in 2021, it seems this new trend is here to stay and offers a massive opportunity for businesses. For one, going virtual opens up events to a new audience and reduces the costs that are associated with organizing in-person events. Virtual events are particularly useful for a firm in the real estate industry. Real estate companies can easily showcase newly built homes or sites to potential and existing customers anywhere across the globe.
