Easter is a Christian holiday that celebrates the resurrection of Jesus Christ from the tomb on the third day after his crucifixion.
According to History, the Easter holiday concludes the “Passion of Christ,” and ends with the Holy Week, which includes Holy Thursday (the celebration of Jesus’ Last Supper with his 12 Apostles, also known as “Maundy Thursday”), Good Friday (on which Jesus’ crucifixion is observed) and Easter Sunday. Despite its huge significance in the Christian faith, the Easter holiday just like other holidays offers an opportunity for businesses to attract new customers and increase sales.
#1 Create Easter offers
Every consumer wants value for money and most especially wants to know they can acquire more for their money. Special offers can thus persuade a customer to buy from your online business rather than your competitor’s. Below are many ways you can do this:
Countdown promotion: Promote different special offers each day during the holiday. This will encourage customers (both old and new) to keep visiting your social media pages and/or website. You can also create a product or service campaign with limited-time offers like “Buy now while stocks last.” This creates a sense of urgency so consumers buy earlier instead of later.
Discounts: offering discounts, either huge or small are great ways to attract consumers during the holiday.
Offer free gifts or services: offering free gifts or services with a purchase is said to be psychologically more effective than a discount since most consumers feel that they get more value from free products than from discounts. So, for instance, you can offer free delivery services with a purchase of any product for a day or two.
Price of one for two: “buy one, get one free is yet another tactic to deploy and position your business for increased sales during the holiday.
#2 Get creative on social media
Getting creative on social media during this holiday can attract a lot of new customers. You can do this by:
Organizing a treasure hunt: Engage new and potential customers by getting them to take part in a digital treasure hunt or complete a quiz with clues attached on the pages of your site, or in product images, emails, or even social media posts. Or perhaps you can run a contest where the winner receives any of your products.
#3 Email marketing
Having an email list during this holiday period can help you cash in big. During this holiday period, your competitors will also engage customers by sending out emails. Below are some helpful tips for effective email marketing:
- Grab your customers’ attention with an intriguing subject matter or headline such as “Easter Specials – Just for You,” “20% Off Your Easter Holiday Basket,” or “An Easter Treat – Just for You.”
- Use Graphics Interchange Format (GIF) to keep your content interesting.
- Maintain strong company branding.
- State all your special offers clearly.
#4 Ensure excellent customer service
Make sure to offer excellent customer service to take advantage of one key but overlooked marketing strategy, ‘referrals.’ Most small business firms overlook the importance of referrals which only come by offering excellent customer service. Referrals have the power to shift a small firm to a medium-scale firm and onwards to a larger firm.