Amazon has established itself as an eCommerce giant attracting a significant number of shoppers globally. The position has resulted in Amazon.com ranking among the top-visited websites globally.
Amazon – fifth most visited website
According to data acquired by Finbold, Amazon.com is the fifth most visited website globally, with 3 billion total visits as of September 2021. The website also recorded 0.7 billion unique visitors. Google.com is the world’s most visited website with 45.4 billion visitors, while the unique visits stand at 3.1 billion. YouTube ranks as the second most visited website with 14.1 billion visits, while the unique visitors stand at 1.7 billion.
Social media giant Facebook is the third most visited website, at 11.2 billion visits while the unique visits stand at 1.5 billion. Wikipedia.org is in the fourth spot, recording 5.8 billion visitors while the unique visits stand at 1.4 billion.
Elsewhere, Yahoo.com lies in the sixth spot with 2.9 billion visitors, followed by Instagram.com as the seventh most visited website at 2.9 billion. Twitter.com’s 2.4 billion visitors place the platform in the eighth spot, while Yandex.ru has 2.3 billion.
Online shopping propels positions Amazon among most visited websites
The report highlights factors propelling Amazon to rank among the most visited websites globally. According to the research report:
“Overall, there has been a significant shift towards eCommerce platforms in the wake of the coronavirus pandemic that was characterized by lockdowns. Consequently, as an established player in the field, Amazon was bound to benefit. The visitors’ numbers potentially indicate that Amazon has managed to sustain the users amid changing consumer behavior.”
Moving forward, Amazon will be compelled to keep leveraging on its innovative nature to have the competitive edge in the evolving eCommerce scene.
Source: Finbold
