As the first half of the year is gone, several brands if not all will be seeking to finish the remainder of the year with a bang. To achieve this, brands may go all out in terms of their marketing strategies just to end 2021 with a good profit margin and a brand worth remembering.
Social media platforms like Facebook and Instagram provide just the right edge for businesses to achieve profitability and a good reputation but only when it is done right.
Below provides 3 social media trends which entrepreneurs should leverage on or consider to end the 2021 year with a bang.
3 Social Media trends informing current marketing campaigns
A socially conscious audience
Given that we are in an ‘information age,’ it should be of no surprise to witness an upsurge in a socially conscious generation. Issues of importance such as equality, education, climate change, empowerment, domestic abuse, racism are being greatly and actively expressed by millennials and Generation Z. Your brand can thus begin to show its support to such relevant issues that matter to consumers. Your brand needs to show it cares about its consumers and create a positive social impact. It must do so with sincerity and honesty.
In as much as we live in an information age, so do we live in an age of misinformation. The rise of fake news has been unprecedented particularly surrounding the current global pandemic. As a brand, it is important to always establish accurate and relevant information that is useful to consumers. Fake news may gather the attention of consumers, however, you will lose out on customer loyalty and product/service purchase. It is important to understand that consumers stick to brands they can trust hence the need for transparency.
Today’s consumers appreciate brands that engage them. You cannot simply put out a message or an attractive image or caption and hope for sales. Brands must engage with consumers by having conversations with them. This can be done through the use of chatbots or live streaming video platforms. This makes consumers feel as though you are a part of them. In short, building a relationship with consumers is the way to go particularly during this period of the COVID-19 pandemic.
Mireille Ryan, CEO, Social Media Marketing Institute says “With a quarter of Millennials and Gen Z users looking to stories for information about brands and products, and with social media platforms exploring more and more ways for users to connect shopping to this experience, I only expect it to grow in 2021. The biggest challenge for brands is to look for new ways to create innovative content that will stand out and stop their followers from scrolling.”
In addition to the 3 social media trends mentioned above, it is important to stay up to date with industry trends and know what your consumers want and need.