Tik Tok has yet another competitor to watch out for, Spotlight. Snapchat has developed a new feature incorporated in its app known as Spotlight which is intended to showcase user-created videos and entertain the Snapchat community.
Spotlight is said to look similar to TikTok and Instagram’s Reels with auto-playing vertical videos that can be swiped up or down to quickly move between clips. An algorithm determines which clips appear in your feed, although you can also pick specific topics to create your videos.
Despite having to look similar to Tik Tok, many of the snaps featured in Spotlight will remain anonymous unless the video creator has a public profile which most Snapchat users do not. Thus, videos created by users in Spotlight will have no name, handle, or public comment.
“Spotlight content is moderated and doesn’t allow for public comments,” a piece of information on Snapchat’s website read.
This may prove daunting for some users who follow and are only interested in videos from specific users. On the other hand, it takes away some of the social pressures of posting publicly.
Although Snapchat did not specifically give any information as to how much users can expect to receive, the company noted that it will reward
“Snapchatters primarily based on the total number of unique video views a Snap gets in a given day.” The company is committed to spending US$1 million a day in payment to users.
“Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day! Or, lean back, watch, and pick your favorites!” a piece of information read on their website.
Spotlight is currently available in the United States of America, Australia, the United Kingdom, Canada, New Zealand, Ireland, Norway, Sweden, Germany, Denmark, and France. The company promises to extend Spotlight to other countries soon enough.
To be eligible for payments, Snapchat requests that users must be 16 or older and must follow its content guidelines and Revenue Terms.