In COMvergence’s latest global New Business Barometer (NBB) media agency study, PHD came out as the top global media agency in new business results with a total new business value of US$440m.
Commenting on the report, PHD Ghana CEO, Bright Ladzekpo, said: “As part of a global network focused sustained growth driven by a challenger mindset, our local team is greatly inspired by this report. It is indeed refreshing to be part of a team that is on top of its game, particularly in times like these, because challenging times call for challenger thinking”. Mr. Bright Ladzekpo has re-echoed business agility since the beginning of 2019 and the need for businesses to be agile. This seems to have paid off for PHD Media.
This 15th edition of the report, analysed and evaluated 440+ global, regional and local media pitches and moves completed in Q1 2020 across 45 countries.
“We hope this also provides some inspiration to business and brand leaders and goes to affirm the fact that brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and make the impact they desire”, he added.
Patrick Ryan, Worldwide Chief Commercial Officer, PHD Media said: “The breadth and depth of our capabilities and services which span across the entire customer journey, combined with our teams’ ability to produce excellent creative media campaigns, is proven by this great result. As we grow in scale and offering, we will continue to help brands make the leap above their competitors, bringing innovation and data-inspired creativity along the way. We celebrate with our clients who give us the opportunity to push the boundaries and deliver creative campaigns that create true impact. Congratulations to the entire network.”
The NBB report is released on a quarterly basis and provides an in-depth analysis and assessment of media agency performances in global, regional and local media pitches and moves. Notable wins for PHD Media included the US$300m Diageo global account, along with Casper and Lindt wins in the US.