Taxify, an on-demand transportation platform, is changing its name to Bolt and introducing a new logo.
The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
Speaking on why the company chose to make the change, Markus Villig, CEO and co-founder, Bolt said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
With 25 million customers in over 30 countries globally, the company said it is currently working on expanding the scooter sharing service across a number of European cities.
Uche Okafor, Regional General Manager (West Africa) at Bolt told Business Insider Sub-Saharan Africa by Pulse on Thursday that the global rebrand embodies its mission to build the best way to more in cities.
“Bolt is a name that fits this ambition. Specific to Africa (Nigeria), we have plans to launch new cities across Africa and in Nigeria during the course of 2019 and are also looking to expand our product line.”
He declined to disclose further details about the expansion and new product line
“While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new identity also underscores our belief that the future of transportation will be electric”, Regional Manager for West Africa at Bolt, Okafor, explained.
What you should know about the Bolt App
- The new brand will be gradually rolled out across Bolt’s global markets over the following weeks.
- Bolt users will need to update the app for the changes to take effect.
Credit: Business Finder
