5) Consistency and Transparency: To be an effective leader and to ensure alignment with one’s vision and strategy, nothing is more important than delivering a consistent message about the company’s vision and objectives, and being transparent about the company’s progress and challenges. CEOs who foster a culture where bad news is punished, and ultimately suppressed, are unlikely to be successful over the long term. Transparency can help motivate employees and provide a sense of purpose tied to the company vision and their role in achieving it.
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