2) Ability to Read the Audience: Many times, executives simply do not know what the audience needs to hear or how to articulate a message that can help drive results. If employee morale is low and the leader adopts a more top-down approach of barking orders and demands on budget, it will not resonate with the audience and nor get the desired result. Similarly, if employees have given it their all and they all know it, the room may call for some praise and acknowledgement. The best CEO’s are able to read their constantly changing audience from customers to employees in order to get the intended result and response. To do this, it helps for CEOs to keep their ego in check, to share the credit and view themselves as part of the team. This is especially critical when in rooms where every person has a different agenda; allowing that to flow organically is critical.
