Your customer is the FUTURE of your business.
Anytime you encounter a customer at any of your service touch points, remember he/she is the future of your company.
How is the customer the future? Any changes in their tastes, attitudes, lifestyles and movements affects your business. The essence of being aware that your customer is the future of your business, is to create the interest in you (the entrepreneur) to know where the customer is going next and what they are doing next so you can make the necessary changes to your business, products and services.
To get these you need to;
- Talk to your customer regularly about your service today
2. Talk to them about how they prefer things done in the future for them
These are the keys!