A business partnership may be one of the paths you’ve considered to help grow your business or to answer your current business needs. Becoming aware of the advantages and disadvantages of a business partnership is a crucial first step if you’re thinking of venturing into a partnership. The following pointers might provide some useful insights into the advantages and disadvantages of a partnership.
To do a thorough analysis of the advantages and disadvantages of a partnership, start by looking at all the possible advantages that might apply to your situation. A partnership may offer many benefits for your particular business.
1. Bridging the Gap in Expertise and Knowledge
Partnering with someone can give you access to a wider range of expertise for different parts of your business. A good partner may also bring knowledge and experience you may be lacking, or complementary skills to help you grow the business.
For example, you may be great at generating new ideas, but not so good at selling your ideas. You may be a technology whiz but a fish out of water when it comes to building relationships and taking care of the operations side. That’s where a partner with skill and acumen can step in and fill those gaps. This may be one of your first considerations when you examine the advantages and disadvantages of a partnership.
2. More Cash
A prospective partner can bring an infusion of cash into the business. The person may also have more strategic connections than you do. This may help your company attract potential investors and raise more capital to grow your business.
The right business partner may also enhance your ability to borrow money to finance the growth of the business. It helps to keep these money issues in mind as part of the criteria in evaluating a potential partner.
3. Cost Savings
Having a business partner would allow you to share the financial burden for expenses and capital expenditures needed to run the business. This could result in more substantial savings than by going it alone.
4. More Business Opportunities
One of the advantages of having a business partner is sharing the labor. Having a partner can not only make you more productive, but it may afford you the ease and flexibility to pursue more business opportunities. It might even eliminate the downside of opportunity costs.
Opportunity costs are potential advantages or business opportunities that you may be forced to let go while you pursue other avenues. After all, as a one-person band, you have to decide where you choose to focus your time and talents. A partner who shares in the labor may free up time to explore more opportunities that come your way.
5. Better Work/Life Balance
By sharing the labor, a partner may also lighten the load. It may allow you to take time off when needed, knowing that there’s a trusted person to hold the fort. This can have a positive impact on your personal life.
6. Moral Support
Everyone needs to be able to bounce off ideas or debrief on important issues. And we may need moral support when we encounter setbacks or have to cope with work and everyday frustrations.
Ask yourself what growth goals can a partnership help you achieve that you could not do alone.
At other times, it’s simply the need to celebrate after having achieved a goal, or even the need to vent from time to time. Avenues for doing this may not be so readily available to a solopreneur or a small-business owner. Running a business on your own can be lonely. A trusted partner can be a valued business companion.
7. New Perspective
It’s easy to have blind spots about the way we conduct our business. A partnership can bring in a set of new eyes that can help us spot what we may have missed. It may help us adopt a new perspective or gain a different outlook about what we do, who we deal with, what markets we pursue and even how we price our products and services.
A partner can inspire us and even move us from apathy, or the status quo, to the exhilaration of exploring new possibilities. We cannot attach a price on everything and inspiration is one of these intangibles that may be priceless.
In examining the advantages and disadvantages of a partnership, it’s important to pay particular attention to any possible disadvantages. Let’s take a look at some of the downsides of a partnership.
In addition to sharing profits and assets, a partnership also entails sharing any business losses, as well as responsibility for any debts, even if they are incurred by the other partner. This can place a burden on your personal finances and assets. Basically, you may be responsible for decisions your partner makes in connection with the business. In looking at the advantages and disadvantages of a partnership, this may be one of the top issues to consider.
2. Loss of Autonomy
While you likely enjoy being in total control of your business, in a partnership, you would now share control with a partner and important decisions would be made jointly.
When you start exploring the advantages and disadvantages of a partnership, ask yourself this: Are you able to compromise and relinquish certain ways of doing business, if you have to? This may require a change in mindset, which may not be easily maintained over the long haul. If you’ve worked on your own for a long time and are used to being independent, you may find it stressful when you can’t continue to do things your own way.
3. Emotional Issues
A host of issues can surface that may make working with a partner difficult. For example, conflicts can arise from differences of opinion or from unequal effort put into the business. One partner may not pull his or her own weight. Relationships can sour. Don’t discount the emotions in weighing the advantages and the disadvantages of a partnership.
But you may be able to prevent emotional problems by carefully choosing who you partner with, looking for someone who shares in your vision, who has values similar to yours, who has the same work ethic and where the chemistry is right. This can go a long way towards preventing unexpected problems.
4. Future Selling Complications
As circumstances change in the future, you or your partner may wish to sell the business. This could present difficulties if one of the partners isn’t interested in selling.
You can deal with such an eventuality by including an exit strategy in the partnership agreement. For example, you may include “a right of first refusal” should your partner decide to sell his or her interest in the business to a third party. This ensures that you retain the right to accept the offer, thus preventing a stranger from joining the business. An exit strategy can address many other issues such as a partner’s bankruptcy, disability or desire to move out of the country.
5. Lack of Stability
When balancing the advantages and disadvantages of a partnership, you also need to consider if you’re able to cope with unpredictability. Even if you have a solid exit strategy in your partnership agreement, the change triggered by a partner’s situation can cause instability in the business. Is riding the wave of instability one of your strengths?
In analyzing some of the advantages and disadvantages of a partnership, you may conclude that the advantages outweigh the disadvantages. What’s more, some of the disadvantages of a partnership may be overcome with due diligence, proper investigation and a detailed, written, business prenup.
Ultimately, make sure that you’re comfortable yourself in a partner role. Ask yourself what growth goals can a partnership help you achieve that you could not do alone. What expertise can you attract in a partner that may be a competitive differentiator?
Carefully evaluate all the advantages and disadvantages of a partnership in relation to your financial situation and mindset. Above all, take your time to evaluate your prospective partner to ensure that he or she is a good match. A business partnership is a marriage. And as with any long-lasting marriage, it’s based on finding the right person, someone you trust, and enjoying being together within four walls.
Author: Bruna Martinuzzi
President and Founder, Clarion Enterprises Ltd.