Petra Asamoah, General Manager of 3FM gives these 3 tips for standing out tall in a competitive environment
1. Be different
There are so many ways to differentiate. Service delivery can be a way to differentiate and most times the little things matter most. You have to show clearly why a customer should choose you over the others.
2. Be the brand
Understand your product fully and believe in what you’re selling.
3. Relationship matters too!
People buy from people they know and like…so get out there and network. Build trust, focus on long term and position your offering as a solution to a problem.