MIAMI — Oscar de la Hoya is planning to launch a TV channel designed to take viewers behind the scenes of the boxing biz.
De la Hoya, a 10-time World Champion boxer, has partnered with Mexican boxing mogul Pepe Gomez to launch de la Hoya TV: Beyond Boxing. De la Hoya made the announcement Tuesday night in Miami Beach at the NATPE TV programming convention.
Victor Hugo Montero, CEO of de la Hoya TV, said he was at NATPE to pitch the channel to cable operators and digital distributors. The plan is to launch it by next month as an OTT offering and later as a cable VOD and, hopefully, linear channel.
De la Hoya said the channel would be Spanish-language “targeting toward Hispanics here in the U.S.”
Programming plans include following top fighters as they prepare for bouts and other aspects of training. It will also have a Mexico-centric lifestyle component focused on destinations and hot spots in the country.
De la Hoya and his partners were short on other details but said they were confident the channel would begin rolling out in the next two months. “This business venture really excites me,” de la Hoya said.