• About Us
  • Contact Us
Account
GTB
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
No Result
View All Result
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
No Result
View All Result
Account
Ghana Talks Business
No Result
View All Result

Real wealth is in the soil- Seth Dei

15/10/2014
Reading Time: 2 mins read
0
SHARES
Share on FacebookShare on TwitterShare on WhatsApp

Cornell University, which has the best agricultural college in the United States of America, taught me a lot. You learn that real wealth is in the soil. The soil is where we can generate a lot of employment so I find it difficult when we sit and say “Unemployment” because when you drive for ten miles, you see nine miles of unused land, Blue Skies co-founder Seth Dei disclosed.

Coming from a farming village, Dei said the idea of getting into agribusiness came to him naturally.

Speaking to the moderator for the day, Citi FM’s Bernard Avle, Dei, stated that the Blue Skies idea was initially not his but that of a friend he met in the United States of America named Anthony Pile.

“Blue Skies, first of all, was not my idea. Towards the end of 1997, I was in my office when Anthony Pile and another gentleman, Bruce, came to my office. Anthony Pile said he wanted to start a business in Ghana. He said back in England, he worked in a company that cut fresh fruit for the market. He said noticed that the fruit was imported from Costa Rica to England to cut and therefoe suggested to his bosses to take the factory to Africa where fruit can be cut fresh before export. His bosses however did not take kindly to this and fired him.”

Undeterred however, the duo, through hard work and determination, now employ 2000 workers at their Nsawam factory, 250 at their Egypt factory and quite a number in the Brazil and South Africa factories.

Seth stated categorically that the idea was not pinned on expanding globally but since the fruit from Ghana had on and off seasons; and in an attempt to satisfy customers at all cost; factories had to be set up in Egypt, Brazil and South Africa to get fruits all year round.

“We did not start thinking about positioning our business for global expansion but when we were unable to get watermelon in Ghana to cut and export to the European market, we established a factory in Egypt to take care of this. The same happened with Brazil when it came to mangoes and South Africa because we have opposite seasons and also because they have soft tropical fruit that doesn’t grow in Ghana”

He advised all present to work hard and straight, avoid cutting corners, and they will get to where they want to.

All roads led to the Movenpick Ambassador Hotel on Thursday, March 27th as many people thronged the venue of the 11th MTN Business World breakfast meeting to listen to Blue Skies co-founder, Seth Dei talk about how to position their businesses for global expansion.

Previous Post

Exporters need long-term financing

Next Post

Inflation hits 16.5 percent

Related Posts

MostBet Registration Bangladesh

29/12/2023

28/12/2023

Праздничные подарки от 1 win насладитесь Новым Годом с дополнительными выгодами!

22/12/2023

How does the sizing of sp5der clothing run

22/12/2023

Azərbaycanda rəsmi sayt

20/12/2023

Mostbet Casino Azərbaycan üçün imkanlarını təqdim edir

20/12/2023
Next Post

Inflation hits 16.5 percent

Judgement Debt Commission to end public sitting October ending

  • About Us
  • Disclaimer
  • Privacy Policy
  • Advertising
  • Contact Us

© 2023 Ghana Talks Business

No Result
View All Result
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
  • Login

© 2023 Ghana Talks Business

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In