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APPLE AND THE POWER OF DIFFERENTIATION

You can learn a lot about marketing strategy by studying Apple. Perhaps the most important point is this: be different. The folks at Apple clearly...

How Apple Leads Market Change

Why Forcing Market Change Is Good StrategyApple is forcing change on the market again and that’s no bad thing.It’s happened again. Tech bloggers are...

How Dell, HP, and Apple Rediscovered Their Founders’ Vision

Few forces in business are more powerful or do more to shape the dynamics of an industry than the energy, focus, and ability of...

Who is Apple’s Music Executive Bozoma Saint John?

The music executive stole the show at its annual developer conference on Monday. If you watched the livestream of Apple’s annual developer conference on...

John Appiah’s Golden Laws of ‘Successful and Powerful Personal Brands’

1. Successful and Powerful Brands are not built in a day or overnight. 2. Successful and Powerful Personal Brands are not built by chance...

The Top 5 Electronic Based Technologies that changed Africa

Technology is usually described as the purposeful application of information in the design, production, and utilization of goods and services, and in the organization...

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