Sales & Marketing

The sun was at its scorching best that Thursday afternoon as I entered the trotro station. The usual pushing, shoving...

“In a rapidly changing, highly competitive marketplace, what worked well yesterday will beless effective today, inappropriate tomorrow, and obsolete the...

Two words that have often been misunderstood, mislabeled and underrated in the business world are ‘sell’ and ‘serve’. While ‘to...

Sales managers have a difficult relationship with luck.They love it when it’s helping their teams, but they know how unreliable...

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital...

For owners of IOS, Android and recently Windows Phone owners who are entrepreneurs, you may have wondered if it is...

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between...

In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience...

While there is a plethora of articles out there about how to deal with millennial customers, the same can't quite...

MIAMI — Oscar de la Hoya is planning to launch a TV channel designed to take viewers behind the scenes...