Sales & Marketing

“More leads!” Sales teams want them. Marketers spend their time and money trying to acquire them. However, in the race...

I love history. I like the contrasts that show changes over time about how we live and engage with each...

One of the most onerous tasks associated with content marketing is finding “the perfect image.” Does it accurately represent the...

The Managing Director of Stanbic Bank Ghana, Mr Alhassan Andani, has been named the Marketing Man of the Year 2014...

In most interview situations there’s often an odd, sometimes disturbing imbalance, and it boils down to one word: power. Who...

If you throw a frog into boiling water, it’ll jump straight out. However, if it’s placed in cold water and...

The cold call can be painful. Here are some tips for getting through it successfully.cold-calling_phoneThe aspect of selling that strikes...

With growing competition in almost all business sectors, customer retention must be become a key focus for all small business...

Communication with your consumers is crucial. Here are five ways to bolster it. Wayne-Rooney-Nike-campaign When it comes to branding, there’s...

It turns out your customers hold the keys to improving your product or service. Whether they’re using your product or...