Sales & Marketing

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no...

The myth that likability is a crucial sales trait remains alive and well. As I travel across the country and...

Although we’re well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity...

Dubai has always been synonymous with luxury and it is now home to the world’s most expensive perfume. The ‘royal’...

A recent research study found that 48% of business-to-business salespeople are afraid of making cold calls. Sadly, salespeople who are afraid of...

Seven of the top ten fastest growing internet populations in the world are in Africa, and there is an 81%...

Many retailers have embraced digital as the be-all and end-all. Many pundits and retail experts are telling us the only...

Second Lady of Ghana, Samira Bawumia on Thursday, 13 December 2018 officially opened the Takoradi Mall in Takoradi, Western Region....

Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls. Yet despite these...

In recent years, Africa has been boasting of world-class shopping centres that are made of outstanding architecture mostly found in...