Sales & Marketing

With brands competing for customers’ loyalty and wallets, they need a creative way to differentiate. A recent study shows that...

Most startups these days covet exposure and media coverage, as this has many perks – from branding and referral traffic...

In 2003, Michael Jordan retired from basketball for the third time. The greatest player of all time finally left behind...

Introduction                                      ...

The term “customer experience” is ubiquitous in business these days. In fact, focusing on the customer experience has become the...

oday’s post was written by Solomon Twum, General Manager of 3rd Floor Limited, a leading digital marketing agency with branches...

Great customer service can help give small businesses a competitive edge. Here are three insights to consider that can help...

Brand positioning is the third layer of what can be termed the trinity of marketing; Segmentation, Targeting & Positioning. Market...

In his New York Times BestSeller ‘To Sell is Human‘, Daniel Pink presents the ‘Fuller Brush’ salesman as an illustration...

For many small businesses engaging in marketing activities is challenging mostly due to the costs involved. How do you get...