It takes about 50 milliseconds for a user to form an opinion about your business’s website, which can ultimately determine whether or not they like it, ss well as whether or not they’ll even stay on the page — or otherwise leave entirely.
In short, the quality of your website can determine a number of factors, including if you receive any clients, which can ultimately translate to how successful your business is as a whole. Taking this into account, here’s how using high quality images on your website can greatly help — no matter what kind of company you have.
The most effective way to grab attention?
When someone visits your businesses website, a high quality image can help grab the attention of the visitor, thus factoring into their opinion on the site (and business) overall. Taking this into consideration, using a primary image on your website’s home page, as well as along with a blog post (or any other page on the site) can be much more visually appealing than simply text alone.
This is perhaps due to the idea that our brain processes images faster than it does text — in fact, visual information actually gets to the brain 60,000 times faster than text does, proving humans to be hardwired more towards visuals. So, when a user sees an appealing image, they may be more likely to stay on the page and continue reading your content, which can perhaps lead to the making of a purchase.
An everlasting impression
Not only can the image say what the content cannot (such as emotion, or passion), but it can also convey a message of it’s own that the website user can visually intercept. As an example, if your business focuses on environmentally friendly values, then this message can also be conveyed through photography used on your website.
For instance, choosing to not use certain photography methods, such as analogue photography, which involves an analogue camera and various chemicals that contribute to environmental harm and instead opting for digital photography (and making note of it on your website) can allow your audience to be left with both a lasting impression on both your photography and business ethics as well.
A true reflection of quality
Using great quality images can also be a reflection on the quality of your business as well. If a website user sees that you have blurry, low quality pictures, they are likely to equate your business as being similar in quality. On the other hand, using a high quality, clear, and engaging image can bring users to draw the assumption that your business is also of high quality, as it helps to maintain professionalism.
This can likely be due to the fact that high quality photos can be associated with expensive photographers, time, thought, and effort — thus showing that you as the owner care and have put the resources and investment into a quality look.
For business owners, building the perfect website to benefit business is an important aspect of succeeding. For such reasons, using high quality images on your site can be an effective way of grabbing a users attention, leaving a lasting impression, and by being a reflection of the quality of your business as a whole. Ultimately, using the right images can not only be more visually appealing for anyone looking at your website, but can help drive your business, too.
Author: Briana Hilton
