For the past decades, we have seen acclaimed sustainable certification organisations, telling the whole world that there is the need to fight for fairer trade for farmers across the Globe.
One of such certifications is Fairtrade, who have indicated in their mission statement, as committed to connecting disadvantaged farmers and their workers with consumers to promote a fairer trade and also empower them to deal with poverty and deal with supply-side problems like child labour and misuse of lands. They claim to achieve this by assuring farmers a minimum price for their cocoa beans and an additional fairtrade premium (Fairtrade, 2019). Lucrative, right?
Well, according to empirical research by Nelson, et al., (2013) on comparing the livelihoods of Fairtrade and non-Fairtrade cocoa farmers in Ghana, it came to light that there wasn’t any significant difference in the income both groups earned.