These are tough times for businesses, families, countries and individuals. Virtually everything is grounding to a halt because of the Coronavirus. But like the ancient game of musical chairs, we find chairs when the music has stopped. This is the time businesses and entrepreneurs can reflect, do introspection, make the necessary changes and bounce back better. PHD Ghana is paving the way with the ‘Challenger Means Growth’ Masterclass on Friday, 27th March 2020. Mind you, it is a webinar, and will be held solely online.
PHD Ghana has been part of the global story of PHD Worldwide grabbing the Diageo media account in the midst of adversity. It is going further by hosting this event which SMEs and entrepreneurs can align themselves with, to tell a better post-coronavirus story.
Challenging Times Ahead
The coming months and years will be challenging. Think about how you will replace the opportunities that have been lost. For instance, how do you approach the shift to digital marketing strategically, so as to serve not only as an emergency fill-in, but also carry on providing long-term value when the world eventually gets back to normal? It would make company and brands more resilient to deal with any future pandemics.
The Masterclass Accra – “Challenger Means Growth” is an intensive but interactive Webinar & Workshop for new Mindsets and Skillsets development. The PHD Ghana Masterclass is designed to help CEOs, CMOs and Senior Managers of market leading brands, SMEs and Start-Ups review and reset the fundamentals of business growth driven by Challenger Branding strategies. Describing the event, the MD of PHD Ghana, Bright Ladezkpo, quizzed passionately, ‘how can business leaders approach the shift to digital marketing strategically so as to serve not only as an emergency fill-in, but also carry on providing long-term value when the world eventually gets back to normal? It would make companies and brands more resilient to deal with any future pandemics.
More on the Challenger Masterclass
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