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PROFILE: Meet the ‘aggressive marketer’ & CEO of the Ghana Free Zones Authority

21/10/2019
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The Ghana Free Zones Programme is designed to promote processing and manufacturing of goods through the establishment of Export Processing Zones (EPZs). It is also to encourage the development of commercial and service activities at sea and airport zones.

The Ghana Free Zones Authority (GFZA) was established on August, 1995 by an Act of Parliament – The Free Zone Act 1995 (Act 504), is to enable the establishment of free zones in Ghana for the promotion of economic development. Further, to provide for the regulation of activities in free zones and for related purposes.

The mission of Ghana Free Zones Authority is to help transform Ghana into the Gateway to West Africa. It ensures this by creating an attractive and conducive business environment through the provision of competitive free zone incentives and operation of an efficient “one-stop-shop” for the promotion and enhancement of domestic and foreign investment.

Meet Michael Okyere Baafi, the CEO of the Ghana Free Zones Authority

Michael Okyere Baafi, the Executive Secretary of Ghana Free Zones Authority holds a B.Ed in Psychology and an MBA in Marketing and Corporate Strategy from University of Ghana and University of Cape Coast . He is also at the final stages of completing an MSc degree in Risk Management and Consulting.

He has 15 years working experience in Strategic Marketing, Corporate Decision Making, and Customer Relationship Management at various levels. He displays good transaction and engagement skills which come on the back of professional competence and results oriented attitude.

Michael is a passionate and aggressive marketer with in-depth knowledge in managing people, consumer marketing, small and medium enterprises marketing and retail marketing.

ALSO READ: Registrar of Companies decoupled from RGD

As a dynamic and proactive professional, he rose from a marketing officer to an Area Manager within 5 years in a highly competitive insurance industry in Ghana. Michael is selfless, compassionate, and exceptionally smart and demonstrates high leadership qualities.

To equip himself with modern trends and make him a consummate professional, Michael undertook workshops and seminars in various disciplines in Marketing and Sales, Presentation Skills, Claims Handling and Communication Skills, Small Business Management Skills, Innovation and Leadership.

He is a member of the Chartered Institute of Marketing, (UK) and a part-time marketing lecturer with two (2) universities in Ghana.

Michael was a member of the Trade and Industry sub-committee of the 2017 Presidential Transition team in Ghana that successfully guided a seamless and smooth transfer of power from an outgoing government to an in-coming government.

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