Don’t get discouraged.
Running a company isn’t a goal — it’s a long, winding road. Enjoy the process! Unless your goal is to cash out, and you’ve got some built-in exit strategy, chances are you’ll want a long-term entrepreneurial career. You will have ups, and you will have downs — possibly in the same week or even day. You will gain amazing clients and lose others for reasons fair and unfair. That’s all part of having a business.
I’ve yet to encounter a single business owner who’s reached some grand, stable plateau beyond failure, disappointment and doubt. We all experience it. Instead of discouragement, focus on becoming more resilient and learning how to handle stress productively.
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