• About Us
  • Contact Us
Account
GTB
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
No Result
View All Result
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
No Result
View All Result
Account
Ghana Talks Business
No Result
View All Result

Is Social Media Marketing Relevant?

31/05/2016
Reading Time: 2 mins read
405
SHARES
Share on FacebookShare on TwitterShare on WhatsApp

Social media advertising is very relevant, and increasingly, both small and large corporations or businesses are adopting this method of advertising. Here are 3 reasons why it’s so important:

1. It helps raise some awareness or visibility for your brands, products or services.

2. Targeting is more specific as social media can be used to specifically focus on the customer group or audience an organisation wishes to do business with. For example, an organisation can use Facebook advertising to target female customers within a specific age bracket in a particular region or location. This is known as geo-targeting. This is something which is usually not available with TV or Radio.

3. Social media advertising can also be measured easily. It is possible for organisations to determine, how many times the advert was displayed (impressions), how many people followed your organisation or like your organisation etc. The fact that these can be measured makes it more interesting as it allows for effective planing and setting of key social media objectives among others.

In conclusion, I will say one of the effective ways to achieve the most out of your social media advertising is to integrate it with some offline or traditional advertising either by using radio, TV or the newspapers and other publications and trade magazines. This integrated approach helps achieve a much greater impact. An organisation may wish not to consider this approach if it is satisfied that majority of its target audience spend a lot more time online than offline.

Today’s post was an answer to the question “Is Social Media Marketing Relevant?” published on Quest. Quest is a Q&A forum for the business community. Post any business related question you have and receive answers from experienced industry experts.

 

Credit: Servled

Previous Post

The possibility of optimism (the optimism of possibility)

Next Post

Technological innovation will act as a catalyst in boosting productivity and growth in Africa’s agribusiness sector: PwC Agribusiness report

Related Posts

Fred Mawuli Degbee

A Banker turned Successful Shoemaker -The entrepreneurship strides of Frederick Mawuli Degbee

08/07/2022
Reginald Allotey-Pappoe

How an entrepreneurial journey began after years of unemployment

08/07/2022
Gwyneth Gyimah Addo, CEO, The Hair Senta

She left the bank after 7 yrs to pursue an internationally recognized luxury hair business

03/06/2022
business ideas to pursue, ghanatalksbusiness.com

The Right Way to Get Your First 1,000 Customers

09/05/2022
D-Black, the Music Business entrepreneur

The story of D-Black, one of Ghana’s successful music entrepreneurs

06/05/2022
female startup founders, ghanatalksbusiness.com

Recognising 5 outstanding women entrepreneurs on International Women’s Day

08/03/2022
Next Post

Technological innovation will act as a catalyst in boosting productivity and growth in Africa’s agribusiness sector: PwC Agribusiness report

Meet eight phenomenal entrepreneurs who dropped out of school

  • About Us
  • Disclaimer
  • Privacy Policy
  • Advertising
  • Contact Us

© 2023 Ghana Talks Business

No Result
View All Result
  • Home
  • News
  • Premium
  • Business
  • Personal Finance
  • Lifestyle
    • Travel
    • Health
    • Retail/Fashion
  • Podcast
    • Business Chat
    • Retiring Richly
    • Sika Nkommo
  • Videos
  • Analysis/Features
  • Login

© 2023 Ghana Talks Business

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In