Sunday, July 15, 2018
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Leicester City FC and the Benefits of an Underdog Brand

Everyone loves it when a small competitor takes on a Goliath and wins. To understand how brands can accomplish that (and do so profitably),...

The success of Leicester City will be pored over for management...

  Businesses may have a thing or two to learn from English football's unlikely champions IF YOU read the back pages of the British...


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