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How culture can kill your business

So why is company culture such a big deal? Why do successful companies pay so much attention to it? And why do smaller businesses...

APPLE AND THE POWER OF DIFFERENTIATION

You can learn a lot about marketing strategy by studying Apple. Perhaps the most important point is this: be different. The folks at Apple clearly...

Eight Key Points of Blue Ocean Strategy

Here’s the essence of blue ocean strategy captured in eight key points.What is distinctive about blue ocean strategy as a theory? How is blue...

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