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Ghana Talks Business TV- Nadia Takyiwaa Mensah

Nadia Takyiwaa Mensah is the founder of Sixth Sense Manifesto (a brand management agency) in Ghana and Nigeria and Sai (a wine and champagne...

10 Principles of Customer Strategy

It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. After losing the...

The 3E’s of Retail Relevance

The Retail RelevanceMeet the connected consumer in Omni-Channel world!!The traditional retail was all about stocking products customers wanted and ensuring the right shelf space...

Five Ways to Authentically Engage Your Customers

Hint: "Ask not how you can sell, but how you can help." For decades, one-off marketing campaigns were the biggest game in town. Since...

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