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Classic Tales to Mirror When Telling Your Brand Story

Are you more of an Odysseus or a Scarlett O’Hara? Does your journey mimic that of Frodo’s in “The Lord of the Rings” saga,...

3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS

I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest rollercoaster ride meandering in...

5 Ways to Know If Your Brand Is Working

You've built your brand, but is it getting you attention and new customers? If the answer is no, it may be time to revisit...

Usain Bolt: How the world’s fastest man built a business empire

Usain Bolt is more than a veteran Olympic star. He's a brand -- a track and field icon with an international following. Bolt, who...

Leicester City FC and the Benefits of an Underdog Brand

Everyone loves it when a small competitor takes on a Goliath and wins. To understand how brands can accomplish that (and do so profitably),...

John Appiah’s 2nd Golden Law of ‘Successful and Powerful Personal Brands’

“Successful and Powerful Personal Brands are not built by chance or luck but rather by consistent and deliberate hard work” It is said that...

John Appiah’s Golden Laws of ‘Successful and Powerful Personal Brands’

1. Successful and Powerful Brands are not built in a day or overnight. 2. Successful and Powerful Personal Brands are not built by chance...

Is Social Media Marketing Relevant?

Social media advertising is very relevant, and increasingly, both small and large corporations or businesses are adopting this method of advertising. Here are 3...

Relationship Marketing: Publish Valuable Insight

A powerful approach to relationship marketing is to consistently publish valuable insight that appeals to your clearly defined community of prospective clients. This strategic...

5 ways brands can increase customer loyalty

With brands competing for customers’ loyalty and wallets, they need a creative way to differentiate. A recent study shows that the brands with the...

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