The World’s Most Valuable Brands, Africa continues to elude ranking
The World’s Most Valuable Brands, Africa continues to elude ranking Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the ...
Tag: Brands
The one thing that your competitors cannot take from you
Talent, good ideas, good ideas, good product, great service, great financial model are all attributes your brand possesses. But guess ...
Thinking of a business logo? Check out the stories behind these top brand logos, as a guide
A logo is a combination of text and imagery that convey the name of your business and creates a visual ...
The psychology of colour and how it can grow and develop your business brand
Why do people wear black and red to a funeral? Why is the colour white an integral part of weddings? ...
Classic Tales to Mirror When Telling Your Brand Story
Are you more of an Odysseus or a Scarlett O’Hara? Does your journey mimic that of Frodo’s in “The Lord ...
3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS
I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest ...
5 Ways to Know If Your Brand Is Working
You've built your brand, but is it getting you attention and new customers? If the answer is no, it may ...
Usain Bolt: How the world’s fastest man built a business empire
Usain Bolt is more than a veteran Olympic star. He's a brand -- a track and field icon with an ...
Leicester City FC and the Benefits of an Underdog Brand
Everyone loves it when a small competitor takes on a Goliath and wins. To understand how brands can accomplish that ...
John Appiah’s 2nd Golden Law of ‘Successful and Powerful Personal Brands’
“Successful and Powerful Personal Brands are not built by chance or luck but rather by consistent and deliberate hard work” ...