The one thing that your competitors cannot take from you
Talent, good ideas, good ideas, good product, great service, great financial model are all attributes your brand possesses. But guess ...
Tag: Branding
Thinking of a business logo? Check out the stories behind these top brand logos, as a guide
A logo is a combination of text and imagery that convey the name of your business and creates a visual ...
The psychology of colour and how it can grow and develop your business brand
Why do people wear black and red to a funeral? Why is the colour white an integral part of weddings? ...
How employee experience enhances employer branding
An employee experience is defined as what people encounter, observe or feel during the course of their employee journey at ...
3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS
I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest ...
APPLE AND THE POWER OF DIFFERENTIATION
You can learn a lot about marketing strategy by studying Apple. Perhaps the most important point is this: be different. ...
Reviving a Brand That’s Lost Its Luster
Return to your roots, rally your team, and emerge a stronger brand. Sometimes brands weaken not with a bang but ...
Top inexpensive ways to quickly make your small brand popular
''A dream doesn't become reality through magic; it takes sweat, determination and hard work'' - Colin Powell In an era ...
Reflection: Personal branding – You and your words.
Just by chance a few days ago I found a YouTube video of the Academy Award-winning American actor Denzel ...
John Appiah’s 2nd Golden Law of ‘Successful and Powerful Personal Brands’
“Successful and Powerful Personal Brands are not built by chance or luck but rather by consistent and deliberate hard work” ...