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3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS

I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest rollercoaster ride meandering in...

APPLE AND THE POWER OF DIFFERENTIATION

You can learn a lot about marketing strategy by studying Apple. Perhaps the most important point is this: be different. The folks at Apple clearly...

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand. Sometimes brands weaken not with a bang but a whimper. Investors naturally want...

Top inexpensive ways to quickly make your small brand popular

''A dream doesn't become reality through magic; it takes sweat, determination and hard work'' - Colin Powell In an era where finding a good...

Reflection: Personal branding – You and your words.

  Just by chance a few days ago I found a YouTube video of the Academy Award-winning American actor Denzel Washington speaking to a...

John Appiah’s 2nd Golden Law of ‘Successful and Powerful Personal Brands’

“Successful and Powerful Personal Brands are not built by chance or luck but rather by consistent and deliberate hard work” It is said that...

Branding 101: Tips for Building a Killer Identity

These play-by-play tips may help you nail your brand identity, and inspire others to share it. Many get caught up with the word “brand”...

When People Google Your Name, What “Brand” Will They See?

“Don’t give a speech. Put on a show.” — Paul Arden The best products aren’t the ones that consistently sell or have the most influence. The...

Do you care about your brand?

Introduction                                              ...

8 Critical Branding Mishaps That Could Cost You Your Business

When your branding misses the mark, your bottom line can suffer. Here are eight branding mistakes you’re making right now, and what to do...

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