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Five pillars of a winning brand

In the marketplace, the best does not always win. Sometimes it is the fastest, the cheapest, the most available… what customers want. Do you...

Developing a brand that promotes repetitive buying

What is a brand? Many schools of thought have varied definition of what a brand is, but in the central theme of these definitions...

5 ways brands can increase customer loyalty

With brands competing for customers’ loyalty and wallets, they need a creative way to differentiate. A recent study shows that the brands with the...

Richard Branson’s Top 12 Tips for Entrepreneurs

This week, Richard is selling Virgin America to Alaska Airlines in a $2 billion deal - less than 10 years after he launched the...

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