The one thing that your competitors cannot take from you
Talent, good ideas, good ideas, good product, great service, great financial model are all attributes your brand possesses. But guess ...
Tag: Brand
Thinking of a business logo? Check out the stories behind these top brand logos, as a guide
A logo is a combination of text and imagery that convey the name of your business and creates a visual ...
The psychology of colour and how it can grow and develop your business brand
Why do people wear black and red to a funeral? Why is the colour white an integral part of weddings? ...
Five pillars of a winning brand
In the marketplace, the best does not always win. Sometimes it is the fastest, the cheapest, the most available… what ...
Developing a brand that promotes repetitive buying
What is a brand? Many schools of thought have varied definition of what a brand is, but in the central ...
5 ways brands can increase customer loyalty
With brands competing for customers’ loyalty and wallets, they need a creative way to differentiate. A recent study shows that ...
Richard Branson’s Top 12 Tips for Entrepreneurs
This week, Richard is selling Virgin America to Alaska Airlines in a $2 billion deal - less than 10 years ...