Sales & Marketing

The notion of a typical consumer, one whose gender, age, ethnicity, and zip code can be used to make reasonably...

Sales is, in my opinion, the ultimate profession. Mastery of it means complete indispensability and self reliance for life. Getting...

After a few tough months things started to look up, and I had recently been offered an unexpected and extremely...

Nancy, a friend of mine told me how she met this really cute guy and accepted to go for dinner...

Therefore you can manipulate the heartbeat of your clients through love in a form of an excellent customer experience, psychologically...

In order to find new potential customers it is important to know where these people are. Fortunately (or unfortunately if...

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes...

There is nothing so useful for a leading-edge thinker as a succinct idea, stated plainly and simply, that makes your...

I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest...

Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the...