Sales & Marketing

Are you more of an Odysseus or a Scarlett O’Hara? Does your journey mimic that of Frodo’s in “The Lord...

What makes your business worth the price? As an entrepreneur, ask yourself, “What makes my product or service worth what...

Sometimes brands weaken not with a bang but a whimper. Investors naturally want to see greater financial returns, putting “constant...

Warmhearted hospitality plus unforgiving customers equals the world’s highest service standards. Japan has become world-famous for its incredibly polished customer...

You are an entrepreneur with a hot new product—an educational board game, a gluten-free brownie, or a trendy handbag. Your...

In 2013, the Nigerian government introduced mobile number portability, allowing consumers to switch mobile service operators without the hassle of...

At some point in your career, even if you’re not a salesperson, you’re going to have to sell something —...

Your small business’s customer service could be driving customers away. How can you know if you’re delivering the level of...

The business world is slowly waking up to how essential high levels of engagement are to business success, growth and...

News flash: Customers are busy. While you're thinking about them all the time, they aren't thinking about your business every...