Sales & Marketing

Customer loyalty and client retention is the primary focus of our PR Firm: HireLoyalty.  If you have followed our past...

Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive...

This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of...

The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple...

I was a bit bored during the weekend and I started watching on Youtube a History Channel Documentary which had...

A new report from DHL eCommerce MoneyAfrica research partner, Forrester, has identified five key success factors that e-commerce businesses need...

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would...

Many marketers will agree their markets of operation are dynamic with influences from the macro and micro environments coupled with...

One of the biggest challenges we face as business owners is balancing our desire to run profitable companies with our...

Of course, your customer is a PERSON!  It is very obvious, shouldn’t everyone know this? Well this is quite different...