Sales & Marketing

The fast-moving consumer goods (FMCG) sector represents one of the largest industries worldwide. Also labelled the consumer packaged goods (CPG)...

How much is the brand of your business worth?This is a question many businesses struggle to answer.What is in your...

Learn what this critical business term means and what you can do to establish one for your company. Branding is...

The greatest brands make life simple. Think Google, Amazon or even Dunkin’ Donuts. They cut through the clutter by delivering...

A godfather of mine in the world of private business once advised me to stay clear off active politics if...

The people in your world are like the colors of one large rainbow—multicolored, diverse and dissimilar. You take a walk...

In spite of all this noise about the bad economy, dwindling market capitalisation and poverty, customers are still definitely buying...

The sun was at its scorching best that Thursday afternoon as I entered the trotro station. The usual pushing, shoving...

For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting...

Research explores the circumstances under which culture influences consumer-purchasing decisions.You need a new computer. You log on to the web...