Sales & Marketing

The Small Business Encyclopedia defines Telemarketing as the “use of the telephone to market goods and services directly to prospective...

For years economists have been saying the continent needs to unlock its local manufacturing potential and produce African products for...

In business, the aim of every company or business firm is to make good profit while keeping long lasting customers...

During the last few weeks, I have blogged on the importance of sales and marketing skills. We’ve also begun to...

When I first got started, I sure knew how to sell, but I didn't know how to market… I must...

It was a weekday afternoon. One prospect had sent me the most challenging email replies I’ve ever had. He challenged...

Building and maintaining a Successful and Powerful Personal Brand is important because 1. It defines who you are 2. It...

When I launched my first business in 1986, I didn’t really know that much about marketing. As I mentioned in...

A thorough sales script can be a big help when it comes to having a successful -- and confident --...

Public speaking is an important part of the relationship marketing mix. I am a part of the Professional Speaking Association,...