Sales & Marketing

What is a brand? Many schools of thought have varied definition of what a brand is, but in the central...

In 2006, Coca-Cola approached Rohail Hyatt, a Pakistani musician and producer, with an offer he couldn’t refuse: we’ll pay for...

It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences...

If your business has online reviews, you can't ignore what your customers are saying. These tips can help you manage...

Having a customer appreciation program is a great way to help keep your customers happy and loyal, and stand out...

Black Friday is an American tradition that has quickly taken root in Africa. The large online e-commerce shops and the...

What sets your business apart from the competition? Determining your unique selling proposition can be a key to getting more...

Even if your startup is running successfully, it can take a lot to make the jump to big sales. Avoid...

Let me tell you a little story! There was a girl named Jenny. Smart , beautiful , loving Jenny! Let’s...

Jeffrey ManuThese are some of the most effective ways to double or even triple your business in just a few...