Business

As cliche as it may sound,the world is now a global village. Many factors,whether individual or combined have rippling effects...

I started my search for a publisher in earnest. In our part of the world where publishers are merely printers,...

According to Peter Drucker, “what gets measured gets managed”. Acquiring and using data is one very important way of giving...

It’s almost too familiar to address, but it still needs to be done. I’d estimate that at least half of...

Introduction One of the basic objectives of most companies is to consistently pursue profitable growth and increase market share. There...

Brand positioning is the third layer of what can be termed the trinity of marketing; Segmentation, Targeting & Positioning. Market...

India’s leadership void is not restricted to politics and its public institutions. Corporate India, too, is a facing a leadership...

Let’s face it, sometimes life feels like it’s falling apart at the seams.  Perhaps you’ve lost your job, or your...

Success stories of companies, such as Airbnb, show that effective social media strategies have some significance in a startup company’s...

Work and “life” are often intertwined. We’re almost always connected. And I’ve always been so passionate about my career that...