Human beings have been blaming strange behavior on the full moon for centuries. In the Middle Ages, for example, people ...

As soda sales slow in the US, Coca-Cola is looking elsewhere for customers.One of the major regions of focus: Africa.Coke ...

As cliche as it may sound,the world is now a global village. Many factors,whether individual or combined have rippling effects ...

I started my search for a publisher in earnest. In our part of the world where publishers are merely printers, ...

According to Peter Drucker, “what gets measured gets managed”. Acquiring and using data is one very important way of giving ...

It’s almost too familiar to address, but it still needs to be done. I’d estimate that at least half of ...

Introduction One of the basic objectives of most companies is to consistently pursue profitable growth and increase market share. There ...

Brand positioning is the third layer of what can be termed the trinity of marketing; Segmentation, Targeting & Positioning. Market ...

India’s leadership void is not restricted to politics and its public institutions. Corporate India, too, is a facing a leadership ...

1.    Homowo - Accra The Homowo festival is celebrated by the Ga's between August and September each year..These unique set ...