inDriver a new ride-hailing service is growing at a lightening pace. The speed might upstage existing ones if all other service attributes are right. Operating in about 30 countries and 300 cities worldwide, the competitive edge has clearly struck the right nerve with riders and drivers.
inDriver’s Unique Model
inDriver is not yet introduced in Ghana. However, the appetite created by existing ride-hailing services is a good ground for its success. Emerging from Russia, this new app has the distinctive feature of allowing the rider to bargain on fares. inDriver’s Real Time Deals (RTD) model allows people and connected drivers to directly negotiate fares. The driver is also able to see the destination before accepting or rejecting any price offer by the rider based on pre-approved rates. Drivers are also expected to make a windfall through inDriver’s ultra-low commissions of 5-8% on fares as compared to 25% charged by Uber and 15-20% by Bolt.
Making a Call
In making a call on inDriver, the passenger is presented with multiple offers from drivers. Passenger has the ability to choose the best fit based on the features preferred by the passenger. They can choose from features such as fare amount, driver ratings, estimated time of arrival, and vehicle make/model.
The Competition
The industry keeps getting heated up with new entrants. The existing ride-hailing giant Uber currently leads with presence in about 80 countries and other parameters. Others like Bolt and Yango have made decent market gains. VW, the German car marker, has also launched their version ‘Move’ in Rwanda. They intend to push sales of new cars with the ride hailing services. inDriver may have the advantage of their innovated service features, however, the giants could copy their innovation as response to their competition. Their ultra-low commissions may also be a threat to profit and ultimately their survival.
Coverage
inDriver a new ride-hailing service is in operations mostly in Europe, US and recently in about 6 African countries including South Africa, Tanzania, Uganda and a few others. They intend to spread to Nigeria and Ghana. Their model is a novelty and would catch on if introduced in Ghana.
