A customer’s relationship with a business or service provider is one that is expected to thrive for long once it is established. The reason for such relationships is to enable customers to get access to products and services to meet their needs.
How Business Relationships are formed
To put it simply, the relationship or interaction that exist between a business entity and its customers is termed a "Business Relationship". Such relationships range from that which exists between a business institution and its service providers such as external consultants or trainers. A customer’s relationship with a local store or bank, and the relationship you may have with the tomato and pepper seller in your local market. These are all diverse forms of business relationships. They are formed once a business entity wins the trust of a customer, things do not end there.
However, it takes a lot more to sustain a business relationship. This article discusses the five attractions that sustain every business relationship. These are what custom
