During the last year a total of 6,140 mobile apps were released through the Google Play Store every day. It is very hard to stand out among this staggering number. Nowadays, all businesses houses are investing in marketing. The success of the app does not complete just after the development process.
Number of apps available in leading app stores as of 1st quarter 2019
Enterprises need to have a strong marketing plan to boost the success of Mobile apps. According to the recent survey, more than 31% of the total mobile app development company’s budget is spent solely on marketing.
International Business Times reported that by 2020, the app industry’s revenue is estimated to hit $188.9 billion worldwide. Therefore, it is very important for a mobile app development company to understand the importance of marketing for an app.
Did you know? Seven out of 10 mobile app development companies have a well-researched long-run marketing plan for their apps whereas only 30% of business houses are dependent upon short-run marketing plan. And 2% of business does not make any marketing objectives.
Consequently many mobile app development companies and startups are now investing in in app marketing agencies to increase the popularity of the mobile app. Its bitter truth that even apps with awesome features find it hard to make to the big stage and getting popular among people. At some moment they take help of promotional marketing strategies.
Importance of marketing for the success of mobile apps
1. To increase the reach to a large number of users:
Marketing of mobile apps helps in increasing the reach to a large number of users. Promoting your mobile app by multiple marketing techniques will help the business in increasing the customer base.
2. Easy discovery of an app
There are over a million apps available in app stores. To stand out from the other apps and to increase the download rate of business app, the best app developers need to market the app very efficiently.
3. Brand building
Marketing helps in improvising the brand visibility of an app. It aids in building brand image. Brand building will ultimately help you to increase the base of loyal customers of your app who will stay with you in the long run.
4. Marketing research by the help of marketing
Hence, through marketing, you can do market research for your app. By collecting regular customer feedbacks you can analyze which product your targeted audience is interested in. You can analyze the user’s demographics, age group, and other things.
Best Marketing Strategies To Skyrocket Your App Success
As a matter of fact, it is vital for even the best app developers to take out time for the marketing strategy to make their apps go viral. We have thus curated the list of hand-picked marketing strategies that can boost your app downloads.
1. Analyze your competitors
Analyzing the market and your competitors come first in our list as it is the base on which your marketing plan will be based. Nothing will hit you hard than coming late in the market with the same concept that already many are using. Therefore, mobile app development company should know the competitor’s strategy, and come with better marketing strategies than their competitors.
2. Know Your Audience
Analyze which type of audience you want to target, what will be best for your targeted audience, know their taste and preferences. Market your product aggressively among your targeted audience. For example, if your app is solving the problem for youths only then it is of no use to market your app among senior citizens.
Research about their spending habits, demographics, and lifestyle.
3. Start Marketing from the start
Mobile app development company need to market your app from the start. The experienced and best app developers tend to follow the practice of marketing their app even before the launch.
When the app is in the development process, you can engage with the audiences like posting stories of development on social media. And as the dates come closer by start marketing the app aggressively.
4. Submit your app in review submission sites
Nothing influence people than the reviews. If your apps got too many positive reviews than it will influence the people to download your app. To get reviews, app review submission site is best.
Encourage your users to submit app reviews if they find your app useful. It is expected to get the reviews from the users and developers but the reviews from the third party like app review submission sites play an important role. Review submission sites have reached to the mass audiences and help in improving the app visibility.
I am sure this article helps you in realizing the importance of marketing for the mobile app. The best way to do marketing never stops learning and staying updated with the latest marketing trends. The more you practice, the more you will learn.
Author Bio:- Twinkle is the product head of MobileAppDaily and keeps a close eye on the latest and trending tech releases. With her wise taste of the tech industry, she has single-handedly created recognizable brand image.