Intro

The past couple of years have been rough for most businesses in Ghana. The energy crisis, coupled with the undesirable hikes in exchange rates left most businesses with cash flow issues. Companies have had to cut budgetary line items in an effort to maximize cash utilization on critical business spend. Unfortunately two areas that get cut are the two areas that need a push in hard times (training and marketing).Why you shouldn’t cut your training budget in hard times:

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