Selling yourself isn’t easy. And that’s especially the case at the beginning of your career when you don’t even know if you believe your own sales pitch. Many young people stepping into the job market for the first time feel very uncomfortable selling themselves. It can feel really awkward speaking positively about yourself – as if you’re pitching a product. But if you’re looking for a job… or a promotion… or funding for your start-up, it’s essential to find a way past the fear.

Here are 3 tips to make selling yourself just a little more palatable.